Jasper Schoormans said something about Instagram. Some people from my HR bubble have started giving application advice on TikTok.

writen by Luise Haack

I’ve seen a few people use TikTok influencers to great success.

writen by Iain Cambridge

Yeah Iain Cambridge looks like Reels really do well in terms of bringing visitors to websites But I’ve zero idea about it

<@U0291TCQSUX> how are your reels / Insta activity coming along? Any advice?

writen by Kavya

Yeah, I had a little Instagram activity for 3dcityprint. I made a very random reel that got >30k views, others ones only a few dozen views. But the reel space can be very lucrative, not a lot of original content, and IG will punish Tiktok videos. Similarly, Youtube shorts also have many viewers and relatively few content makers.

writen by Jasper Schoormans

Also, TikTok advertising is supposed to be really good, and very cheap compared to FB ads.

writen by Jasper Schoormans

Oh wow, what was that reel that got you 30k views? Also, how did you create it? Directly on TikTok app?

writen by Kavya

The reel was on instagram, I directly made it on their app. It was a video of the 3D printer printing with one of their standard songs, nothing more. Didn’t even add a title or description.

writen by Jasper Schoormans

My experience is limited. The most successful reel on IG has 13k views and was about the way to go from train station to uni.

writen by Luise Haack

Well I had that in mind but TikTok is banned in India I’ve tried Instagram, 1.5 years ago, for a consumer product & it worked well. Haven’t tried for B2B audience Kavya

writen by Goutham J

They work quite well I had some reels with more than 1 million views

writen by Hendrik

But you really need to play the algorithm.

writen by Hendrik

Oh wow that’s great Hendrik

‘play the algorithm’ - do you have any tips for this

writen by Kavya

It is mostly how many people finish watching your reels

writen by Hendrik

so optimise for reels that customers watch full length, same on tiktok

writen by Hendrik

this means, you have to engage them right from the start

writen by Hendrik

words like ‘you’

writen by Hendrik

some shocking things etc. work well 😊

writen by Hendrik

I see, got it! Thanks 😊 Will give it a try

writen by Kavya