ProductHunt

Author(s): Tiago, Max

Description

Target Users: Mostly tech and bootstrapping related users

Community Tips and Tricks

You can gain followers who if you launch will receive a notification that you’ve launched a product - which means gaining followers could give you a boost
Supporting and helping members of the Product Hunt community will help to gain you standing within the PH community as well as help you gain new followers
The Product page only features the “Featured” products unless you click “View All Products”.
Most of the PH community use Twitter for their sign up and so often have their handles on their PH profiles
Supporting products early might get you access to Beta testing and/or early pricing schemes for new products - including grandfathering of pricing for the long term.
You can save products for later uses using the “collections” feature - you can setup your own ones.

Launching Tips and Tricks

Start making friends and getting feedback months before the launch date.
You can feature your product early using “Ship” pages.
Your product starts on the “Newest” page and your goal is to have enough engagement to move it to the “Featured” page. That way you will have a much higher exposure
Have already an audience that can boost your post by giving early upvotes.
Schedule your launch and maximize the time that your launch will be visible. Just after midnight SAN FRANCISCO TIME.
Aim for at least 30 upvotes in the first hour after launch, this will get you in the top 5 for the day almost guaranteed since the top spots continue to get the most attention and therefore upvotes as the day goes on.
Instead of asking for upvotes directly merely share your tweet or PH page and request support. Most people understand what that means 😉. Comments are even better than upvotes!
Make sure to wait enough time (roughly 6 months) between a launch and a re-launch
If you have any questions use the customer support chat functionality
Your preview images and landing page matter a lot. Put the effort in to make them beautiful.
Getting a hunter is nice but optional. Having friends online is the most important thing.

External Guides

- https://www.demandcurve.com/playbooks/product-hunt